What is infographics for?

Infographics is a convenient graphic method of presenting information using texts and images. Infographics is widely used for design of data in periodicals, statistics, design projects. With the help of different maps, diagrams and tables a simple text can be transformed into visually understandable and interesting material. This method is used in situations when it is necessary to concentrate attention on especially important moments, demonstrate results, effectiveness, trends. People used all possible symbols and signs to hand over information since ancient times. Thus, in ancient Egypt its inhabitants used hieroglyphs to tell about the most significant events in their life. In the course of time symbol language transformed itself into alphabet, and drawings and inscriptions into infographics. Now this method takes a significant place in contemporary design.

What is infographics for?

Principles of formation

While creating infographics it is important to consider the main rules for presentation of information:

  • Brevity. Don’t use long phrases.
  • A title plays an important role, it must be maximally informative.
  • It is necessary to mark out the basic element, around which all the composition will be built.
  • Infographics has to hand over the message’s main idea so that it can be understood easy.
  • Visual graphical objects must be associated with presented information.
  • Usage of 3D pictures instead of flat images is not desirable, as it complicates perception.

Time saving

The main advantage of infographics is time saving. Instead of the bulk text a reader is presented by one graphic image.

Easiness of perception

Visual design of information makes perception easier – communication effectiveness is rising. In the middle of the XX century the employees of the American newspaper “USA Today” noticed that the number of readers rose significantly after the graphic method of presenting information had been used. They began to use schemes on pages and within several years the newspaper entered the list of five most popular periodicals, and other mass media took this method over.


This is a well-known fact that nowadays people more often pay attention to pictures and percept graphic information with more interest than usual text. Usage of diagrams, graphs and all kind of geometrical figures allow to make data more simple and memorable. Infographic is efficient there where it is necessary to explain complicated things by precise and simple language.

Transparency and precision

Precise information must lie in the basis of high-quality infographics. For the reliability of information it is necessary to compare different sources. The data about first-hand information must be written under infographics in small letters. In case the material contains contradictions, the effectiveness of this method will come to zero.

Viral effect

The high-quality infographics draws at once the users’ attention. Useful information and original images are especially popular. An informative picture is transferred in the social networks, posted, used in resources as example, thus resulting in high Viral effect and increase of this resource rating. Illustrate the most important events and achieve results!