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Saltykovka

Business-center and residential complex on Moscow east side with its own infrastructure in splendid green area.

Saltykovka
Saltykovka
Saltykovka
Saltykovka
Saltykovka
Saltykovka
Saltykovka
Saltykovka
Saltykovka
Saltykovka
Saltykovka
Saltykovka

Task

We have worked out a logo and project’s brandbook for development of the new country complex including Living zone and Business-park. Together with the working out the logo the study of the target group had been done, which marked out 3 basic groups: - businessmen – prefer comfort, picturesque sights from the window and good ecology; - top-managers’ families – first of all care about family comfort and children health; - young and energetic couples – can afford an apartment not far from Moscow.

Advertising

For development of “Saltykovka” business-center there was worked out conception of advertising campaign, reflecting the advantages of its location. “Saltykovka” is situated in the forest area, so the office staff feels as if they are working in the forest.

Workgroup

Julia Lvovskaya

Graphic designer

Anastasia Kumani

Creative director

Aleksandr Makharisky

Project manager

Pavel Makharinsky

General Director