The residential estate “Sokolniki” is located near Novorizhsky highway, only 4 kilometers from Istra, in one of ecologically cleanest parts of the Moscow Region.
For the right positioning of the residential estate “Sokolniki” we made analyses which showed 10 main competitive advantages. The whole website concept is based on these advantages. We decided to use a fullscreen image for each advantage of the residential estate and organized an out-door photo shoot. The main page shows “why people must live in Sokolniki”. The inside pages continue description of the residential estate positive features arousing only pleasant emotions for the site’s visitors.
The resource is made so that the user can get all the necessary information by no more than two clicks which makes the surfing more comfortable and the rate of refusals lower.
After the website has been launched the sales of the cottages increased significantly. People began to show more interest to this residential estate at the exhibitions.
After the successful launching of the website the agency specialists developed an advertising campaign to promote the residential estate.
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