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All about developing of adaptive (responsive) sites

Adaptive web-design is a new direction in design sphere. With appearance of different gadgets engaged to Internet, it became absolutely necessary to create such design of web-sites which could secure good perception on each gadget. Thus using adaptive {responsive) design one can look through the same site on different gadgets. Screen format or resolution don’t matter. One can use the site comfortably both from notebook, pad, smart-phone and from other mobile techniques. This is very convenient and actual. Namely that’s why the adaptive web-design becomes more and more wide-spread in community as it helps to show the site-contents taking into consideration different gadget features.

Technology of adaptive design became popular in web-design sphere in many respects thanks to Google’s support of this conception. In the middle of 2012 this company transferred all their sites to the new technology and declared publicly that considers it as the best strategy for the sites, oriented to the users of mobile gadgets.

Advantages of adaptive (responsive) design

Providing with convenient viewing of information on the site. As the number of people using different gadgets engaged to Internet is gradually arising, it is necessary to care about convenient usage of a site. If you are an owner of web-recourse it is advantageous for you to attract guests. This is not 1-2 people per month, but a significant part of traffic. That’s why it is in your interest to create a site which will be convenient for browsing and finding the necessary information on all possible gadgets with engagement to Internet. The no less important task is the site’s adaption to any gadget. As you maybe already know any gadget can be reflected by it differently. To increase traffic and, accordingly, the number of potential clients it is necessary that your site will be correctly reflected on a gadget’s screen. Owners and clients of sites and internet-shops can use the resource both from smart-phone, pad and PC, it is equally convenient. The site form is automatically corresponding to screen measurements of any mobile gadget. The most important options, such as search icon or a basket icon stay in a field of vision. Photos change their measurements adapting to any screen resolution.

2. Saving of strength and means
There is no need to work out several versions of the site as adaptive design takes this function. There is no more any need to think over a content for several versions of one and the same site. If you load the site with all necessary information, photos or documents just once, they will be automatically adapted for browsing from all gadgets.

3. Improvement of SEO and more often conversion
It is really so that when people began to call the site from many different gadgets, position in SEO became higher, the site gets more traffic. Web-designers mean that the adaptive site increases the site’s usability, site’s ranking in mobile searching, gives the growth of link mass and the advantage of the more early usage of this site version as well. The resource with backing of all gadgets, the higher position in searching results and constant user experience result in increase of conversion number, as the users can better interact with your site with the help of their favorite gadgets.

What is the difference between adaptive site and mobile version?

Mobile apps and mobile versions of web-sites created especially for mobile gadgets are widely used at the present time. Naturally they made site’s browsing more convenient to a certain extent, but they have some shortcomings, namely:

  • Еvery definite type of OS needs its own version or apps to the site. This results in additional expenses and waste of time. Who needs it? 
  •  Apps must be loaded first. Before a user gets a possibility to use it he has to load it on the mobile gadget. This takes time and efforts and the user will hardly want to loose them. He will load apps only if he will be sure that he keenly needs it and also that he will use it often. 
  • Traffic divides in two parts. If one consider a mobile app from the point of site’s development, it has one shortcoming – the traffic of a site and an app must be divided. The result – visiting of the site looks less. 
  • It becomes necessary to integrate resource’s materials. While using the mobile app you have to do double work loading the site or synchronizing it with apps, and this demands additional resources.

I comparison with mobile app the contemporary adaptive design have some significant advantages – this is one site content, one system for content management, one stylish design and, certainly, one web-site address. The adaptive design has no shortcomings as it is, but it is worth to note lack of qualified specialists in projecting of such sites. The fact is that this is a rather new technology only starting to develop and be used practically.

Types of adaptive models

1 .Rubber
All blocks are being compressed (squeezed) up to the screens breadth. In case this is impossible they are being put in one tape. This is one of the simplest ways for realization of site’s adaptive model.

2. Moving of blocks
Moving of blocks assumes that the screen’s breadth becomes smaller, and blocks are automatically moved down. One block’s dimension corresponds with the screen’s minimal resolution. This model is mostly used for multicolumn sites.

3. Switching of models
When this model is used a new model of the site is being made for any screen resolution. This method is very convenient for reading of the site from different gadgets, but it takes more time and additional expenses.

4. Adaptiveness – “scaling principle”
This model is being made by scaling of typographics and images. It is very simple and suitable for smaller sites.

5. Panels
On wide screens this template looks like a standard model with three columns. While the screen dimensions become smaller the columns move one by one beyond the frames of the visible zone, as it is illustrated below.

On medium size screens only one column moves behind the frames of the canvas (here to the right). On narrow screens both columns move (right and left). In each case a reference shows up and let you return each column with content back to a visible sector.

On small screens this template allows to focus attention on the basic block, concealing additional content and navigation menu instead of placing everything possible in one vertical column.